Happy Textiles is a B2B community for those who are interested in the textile
technology industry. Happy Textile offers textile technology commercialisation
and consulting services while its membership platform offers a way to find and network with professionals in textiles, technology, new materials, services, and design.
The branding was requested to look fresh and interesting with a touch of high-tech - but also feel easy to approach. The idea for the logo came from a flowing ribbon or cable that forms a letter H. The playful colours and flowing geometric elements continue throughout the Happy Textiles website, as they do on their materials and events. In addition to the visual guidelines, I created the layout and four theme illustrations for happytextiles.fi. The illustrations are digital collages combining vector graphics and photographs.
Client - Happy Textiles
Art direction & design - Sini Henttonen
Year - 2018