![](https://static.wixstatic.com/media/f1502a_162bf81ce0ef414f9755a3ab81df11a1~mv2.jpg/v1/fill/w_147,h_79,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f1502a_162bf81ce0ef414f9755a3ab81df11a1~mv2.jpg)
Happy Textiles
Visual Identity
Happy Textiles is a B2B community for those who are interested in the textile
technology industry. Happy Textile offers textile technology commercialisation
and consulting services while its membership platform offers a way to find and network with professionals in textiles, technology, new materials, services, and design.
The branding was requested to look fresh and interesting with a touch of high-tech - but also feel easy to approach. The idea for the logo came from a flowing ribbon or cable that forms a letter H. The playful colours and flowing geometric elements continue throughout the Happy Textiles website, as they do on their materials and events. In addition to the visual guidelines, I created the layout and four theme illustrations for happytextiles.fi. The illustrations are digital collages combining vector graphics and photographs.
Client - Happy Textiles
Art direction & design - Sini Henttonen
Year - 2018